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Story So Far
Creative Director - Copy
Sociowash (now SW Network)
December 2024 - Present
I head creative for the business development wing: My job is winning serious pitches.
The names below will tell you that it's been a fun couple of years.
Pitches won:
Mini Cooper
Canon
Amazon Prime Video
Nikon
Nestaway
ETravelSim
Akoirah
Creative Director - Copy
VML
December 2023 - October 2024
Wrote "Moreitius" for IndiGo's direct Mauritius route, which won a Baby Blue Elephant at the Kyoorius Creative Awards 2025.
Brands:
IndiGo
Apollo Tyres
Nestlé KitKat
Hero MotoCorp
Associate Creative Director
Havas Worldwide
December 2022 - October 2023
Did a lot of damage with some talented folks.
Clients:
Durex
Veet
Hendrick's Gin
Dabur
Badshah Masala
Suzuki Bikes
NU Appliances
Grant's Whisky
Antara Senior Care
Pitches won: Badshah Masala, Suzuki Bikes
Associate Creative Director - Copy
Creativeland Asia
May 2022 - December 2022
A short stint with brands known and unknown.
Clients:
Netflix
FanCode
Pizza Hut
Won a pitch for AM/NS as well.
Creative Controller
Ogilvy
May 2021 - May 2022
Built #BruisesAreMedals for Savlon, a digital-first campaign celebrating India's Olympic and Paralympic athletes, near misses included.
Also a WeWork pitch and a Nanhi Kali project for the Mahindra & Mahindra Foundation.
Clients:
Savlon
HUL (Start A Little Good)
Red Label Maa Care
Nanhi Kali (M&M Foundation)
Advertising Lecturer
SeekSherpa
July 2021 - July 2023
Ran sessions for BBA and MBA students on what agency life is really like, and hopefully didn't scare them all off.
Copywriter | Creative Strategist
Apollo XI - Innovation Lab, Leo Burnett
November 2018 - April 2021
From pitches to global campaigns, alongside product designers and engineers.
First Cannes shortlist, for Whisper Mobileshaala. Brought Skechers' core audience down by around 40 years.
Clients:
Tinder
Cadillac
Whisper
Skechers
Sports Correspondent | Film Critic
The Statesman Online
February 2016 - October 2018
Ran the sports desk and doubled as one of India's youngest film critics.
Interviewed Olympic champions and footballing icons, including Leander Paes, Carolina Marín, Fernando Morientes and Gianluca Zambrotta.
General Manager
Simla Youngs FC
February 2013 - February 2016
SPOC for marketing, growth and strategy at the grassroots club I grew up playing for.
Ran tournaments and organised trips, and coached players of every age.
Junior Correspondent
The Statesman
July 2015 - January 2016
Press conferences, local stories, interviews, and laying out the next day's edition, mentored by one of the city's finest sports journalists.
Professional Footballer
CD Mafra, Portugal
May 2012 - March 2013
Still among the few Indians to have played for a professional club in Europe.
I left everything on the field; it remains the most impactful failure of my life.
Professional Footballer
Simla Youngs FC
April 2006 - April 2012
From teenage prospect to regular starter.
Played the Durand Cup and I-League nationally and starred at the Welsh International Super Cup, which earned a trial call-up with Everton's U-17s that visa rules blocked.
Schooling
Indira Gandhi National Open University
2015 - 2018
Finally got that elusive degree.
No fuss this time.
Sri Ram College of Commerce, Delhi University
2009 - 2011
Got in on football (obviously).
Captain in year two,
then left to play in Europe.
Modern School, Barakhamba Road
Class of 2009
Football Captain.
Best Athlete.
Scourge of the Staff Room.
Need I Say More?